Skyward News Financial Brand Aggie Tuxhorn, SVP and Chief Marketing Officer, Featured in The Financial Brand on Gen Z Banking & Personalization Trends

We are proud to announce that our CMO, Aggie Tuxhorn, was recently quoted in an article in The Financial Brand exploring how financial institutions must deeply understand Gen Z and Millennial customers to stay relevant. 

In “If Banks Don’t Know Gen Z Customers Personally, They Won’t Know Them at All,” Tuxhorn emphasizes that personalization is no longer optional but expected. “Gen Z and millennials grew up with customization … they can spot a one-size-fits-all approach instantly, and it feels out of touch,” she tells the author. 

She also underscores that personalization must go beyond just using a customer’s name in a message. It demands meaningful, data-driven relevance in onboarding and ongoing engagement. “If you tell someone to sign up for e-statements they already have, you’ve shown you’re not paying attention,” she warns. 

At Skyward, we strongly believe that listening to and anticipating the needs of younger customers is essential for sustainable growth. Having Aggie’s voice in industry discourse is a testament to our commitment to putting personalization into practice, not just in theory.
We invite you to read the full article and see how our philosophy aligns with wider industry trends.